With its 140-year history, IWC is one of the pioneers of the Swiss watch industry. IWC is a highly emotional brand with an exciting and fast-changing corporate history and a rich past. Our founder, the American Florentine Ariosto Jones, had the vision and the self-assurance needed to put his business ideas into effect. He founded the International Watch Co. in Switzerland, where wages were still low at the time, and used Swiss horological craftsmanship to produce high-quality pocket watch movements for the American market. These roots and the development of the brand make a fascinating combination. Men with a flair for technology and a taste for discreet luxury choose our haute horlogerie products in the Portuguese and Da Vinci families, to say nothing of our speciality products. The Ingenieur line and our watches for divers and pilots with their professional features and functions, on the other hand, are the favourites of sportsmen and people who are looking for a robust and dependable timepiece with an attractive design for everyday use.