The Brand Chilli Beans, the largest Brazilian chain specialized in Fashion Accessories: Sunglasses, Watches and Optical Frames, has been created in 1998 by Caito Maia. Chilli Beans Brand is now represented by 700 Point of Sales throughout Brazil, as well as in Portugal, the United States, Peru, Colombia, Mexico, Kuwait and more recently, in United Arab Emirates.
Chilli Beans is more than a fashion accessories brand: it has its own DNA, a modern and irreverent state of spirit. Throughout the years, Chilli Beans has invested in the establishment of a brand full of seduction, attitude and personality. This is how the brand is positioned on Internet and the social networks, investing in unusual marketing actions.